Who am I?

I’m Dave Laing, a creative director and strategist based in Copenhagen. I help brands find a compelling creative direction and build the teams to deliver it.

Across more than 20 years in agencies and in-house, I’ve worked on integrated campaigns, brand development, CRM and digital experiences. At FCB/SIX, I co-led Destination Pride with my creative partner, Krystal Mullen. At Scotiabank, I helped grow Lighthouse from approximately 25 to more than 90 people over five years, bringing more work in-house and strengthening collaboration with marketing teams.

As Scotiabank’s Global Creative Director, my work spanned international brand alignment, the global brand refresh, Scene+ and wealth marketing. Earlier, at the Digital Factory, I built a creative team and co-led the rebuild of Scotiabank.com.

More recently, at Novo Nordisk, I drove an end-to-end content creation platform from proposal through pilot and into implementation, setting its vision, direction and benchmarks.

I care about strong ideas, thoughtful craft and work that matters to the business and its audience. I also care about the environment behind it: clear direction, trust, constructive challenge and people who take pride in what they make.

I’m available for senior creative leadership opportunities and consulting partnerships with brands and agencies in Denmark, Canada and internationally.