Coke Zero Launch

Coke Zero went on a quest to find a true Canadian hockey story to turn into a film staring NHL stars.

Our challenge was steep: get hockey fans excited about a film they don't know, staring people who aren't allowed to know about it, in a story about a kid, Kevin Wheeler, whom they don't know.

Our answer... make Kevin Wheeler famous through his twitter feed! Starting with about 25 followers, we made him a Twitter celebrity in two weeks before launching the movie and that it was about him.

Fans across the country loved it and had a good laugh asking "Who's Kevin Wheeler?" He even received a number of marriage proposals at games!