SickKids VS

SickKids Hospital in Toronto changed the landscape of hospital marketing in a big way with the "VS" Campaign. Changing the conversations from "help us", to "Come join our fight."

As the campaign launched, awareness of the hospital was again growing, but we needed to turn these people into donors and keep them donating if we were going to reach our goals.

With a complete overhaul of their monthly donor CRM journey, we were able to show people how there money was helping and where is was going in the hospital with video content, personalized fight messages, and simplified messaging.