"Creativity is the last unfair advantage we're legally allowed to take over our competitors."
- Bill Bernbach -
5 years of Lighthouse
Smile Box
McDonald's hosts McHappy Day across the country to raise money for Ronald McDonald House Charities. By creating everything from tv spots to SmileBoxes we helped show Canadians who they were making happy on McHappy Day.
This place is strange.
After nearly 75 years, the Ontario Teachers Federation shut down their outdoor education campground. It was deeply loved by so many across the generations that we were asked to create proper send off for the historic campground.
Wholeself
Based on the insight that people in the LGBTQ+ community feel like they have to be a limited version of themselves at work, we created the “Wholeself” campaign.
This campaign used examples of microaggressions to show how easily co-workers can make someone feel disconnected.
Jaden VS Cancer
SickKids Hospital in Toronto changed the landscape of hospital marketing in a big way with the "VS" Campaign. Changing the conversations from "help us", to "Come join our fight."
As the campaign launched, awareness of the hospital was again growing, but we needed to turn these people into donors and keep them donating if we were going to reach our goals.
With a complete overhaul of their monthly donor CRM journey, we were able to show people how there money was helping and where is was going in the hospital with video content, personalized fight messages, and simplified messaging.
